From Bavaria with love

The story of the WOMANIZER™ begins in a southern Bavarian village in the Allgau. Michael Lenke and his wife decided that the outdated sex toy market was in urgent need of change. A study drew the inventor's attention to the fact that many women have trouble having orgasms or never experience them at all, because, among other things, clitoral stimulation is often neglected. The couple's work had its debut in 2014, when the world's first WOMANIZER™ was launched. The Pleasure AirTM Technology stimulates the clitoris without direct contact. This avoids over-stimulation and the desensitizing effect.

  • Orgasms is their business

    WOMANIZER™ is a brand of the internationally operating WOW Tech Group. With headquarters in Berlin, Ottawa and Hong Kong, the toy is now available in over 60 countries. Our 130-strong team works passionately every second of the day to improve as many love lives around the world as they can. We celebrate self-love and fight all prejudices regarding sexuality. Everyone, no matter what age, has the right to a sexually fulfilled life.​

  • Premium Eco

    PREMIUM eco is the first step towards a large commitment to sustainability. It’s an exciting step: PREMIUM eco proves that luxury pleasure products can be made more responsibly. Now we want you to prove there’s a demand for it, so that others might follow our example, and we can clean the whole industry up.