Shaping an industry

We-Vibe® designs and manufactures world-leading couples and solo pleasure products. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.

  • Playfulness, intimacy and sexual satisfaction

    We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 6 million units sold. People all across the globe use it to add more fun and intimacy into their loving relationships.

  • The universal desire for shared pleasure and intimacy

    Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.

  • Many years and thousands of designs later

    They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found. The result is the patented, silicone-encased, worn while making love We-Vibe.